A US-based influencer has ignited a firestorm of backlash after disturbing footage surfaced showing a toddler vaping on camera.
The shocking video, which quickly went viral, shows the child holding and inhaling from a vape device while adults in the room appeared to laugh. Viewers were outraged, calling the scene not only reckless but dangerous to the child’s health.
As the clip spread across social media, the influencer behind the footage faced immediate condemnation. Critics accused them of using a child for “clout” and normalizing behavior that could have severe consequences. Pediatricians warn that vaping products contain nicotine and harmful chemicals that can cause respiratory issues, poisoning, and long-term developmental harm when inhaled by children.
Amid mounting backlash, the influencer issued a public apology, admitting the video was “a terrible mistake” and insisting it would never happen again. But for many, the damage was already done. “An apology doesn’t erase the fact that a toddler was put at risk,” one outraged commenter wrote.
Authorities are now investigating whether child welfare services should intervene. Legal experts note that depending on the state, exposing a child to vaping or other harmful substances could lead to charges of child endangerment.
The viral scandal has become a cautionary tale of how quickly online fame can turn into infamy. What was meant to grab attention has instead sparked international outrage—and may have lifelong consequences for the influencer at the center of it.